Marketing vs Sales in Kenya—Know the Difference, Grow Your Business “Marketing is what gets attention. Sales is what gets the money.” Let that sink in. All across Kenya—from Nairobi to Kisumu, Mombasa to Nakuru—small business owners are posting reels, boosting… Read More »Marketing vs Sales: Why Most Small Businesses in Kenya Confuse the Two and Lose Clients
Sales Funnel Blueprint for Kenyan Freelancers Let’s be honest. You didn’t become a freelancer to spend your days cold-pitching strangers, begging for callbacks, or waiting for someone to “circle back.” That’s what most Kenyan freelancers end up doing. You hustle… Read More »How to Build a High-Converting Sales Funnel for Freelancers in Kenya
The Freelance Struggle in Kenya Is Real—But Fixable Being a freelancer in Kenya is empowering—until the referrals dry up. That “I’ll get back to you next week” client ghosts, and suddenly you’re back to square one. Relying on inconsistent word-of-mouth… Read More »How Kenyan Freelancers Can Build a Consistent Sales Pipeline
Is Your Sales Funnel Broken? Here’s How to Tell You’re doing the work—running ads, posting on social media, responding to inquiries, and taking calls. But somehow, the sales just aren’t coming in. Leads go quiet. Conversations stall. Deals drag on…… Read More »3 Signs Your Sales Funnel is Broken (And How to Fix It)
Why I Started Clencura There’s a reason this blog feels personal. Because it is. Let me tell you a quick story—not about perfect sales scripts or CRM automations—but about where Clencura came from and why I built it to serve… Read More »From Frustration to Funnels: Why I Started Clencura (and Who I’m Here to Help)
Smart Sales Strategy for Kenyan Solopreneurs Whether you’re a freelance designer in Kisumu, a consultant in Nakuru, or a digital marketer juggling three gigs in Nairobi—if you sell services in Kenya, you’ve probably asked yourself: “How do I grow without… Read More »Affordable Sales Strategy for Kenyan Service-Based Businesses
Fix Your Nairobi Sales Pipeline Fast If you’re an entrepreneur in Nairobi, chances are you’ve hit at least one of these walls: Sound familiar? You’re not alone. At Clencura Consulting, we work closely with Nairobi-based entrepreneurs to simplify, systemize, and… Read More »The Clencura 5-Step Sales Fix for Nairobi-Based Entrepreneurs
Sales or Marketing—Where Should Kisumu Businesses Begin? In the heart of western Kenya, Kisumu’s business landscape is thriving. From service-based startups around Milimani to growing SMEs in Kondele and emerging tech ventures in Kibos, entrepreneurs here are building impressive brands.… Read More »Sales vs Marketing in Kisumu: What Should You Focus On First?
Sales Mistakes Holding Kenyan SMEs Back In Kenya, small and medium-sized enterprises (SMEs) form the backbone of the economy, contributing over 30% of GDP and employing millions across the country. Yet, despite their importance, many SMEs struggle to close deals… Read More »Common Sales Mistakes Kenyan SMEs Make (and How to Avoid Them)
Sales Funnel Blueprint for Nairobi Startups In the fast-moving world of Nairobi’s startup scene, having a killer product or service isn’t enough anymore. You need a structured, intentional sales funnel—one that turns curious visitors into paying customers. Whether you’re selling… Read More »How to Build a High-Converting Sales Funnel for Your Nairobi Startup